Facebook ad character counter with the See more preview.
Count your Facebook ad copy live and see what stays above the fold. Meta recommends 125 characters of primary text on Instagram, Stories and Marketplace, a 40-character headline where one shows, and 30 characters of description on Marketplace. Facebook Feed suggests 50-150 characters and a 27-character headline. Longer copy runs, but Feed folds it behind "... See more". Free, no signup, runs in your browser.
Updated
Meta's recommendations at a glance
Recommended lengths keep the whole message visible; text beyond them still runs, truncated.
| Field | Recommended | What happens beyond it |
|---|---|---|
| Primary text | 125 characters (Facebook Feed: 50-150) | Feed folds the rest behind "... See more" |
| Headline | 40 characters (27 on Facebook Feed) | May be cut off on smaller placements |
| Description | 30 characters | Often hidden entirely on some placements |
Figures mirror the Meta ad specs cheat sheet, verified against Meta's Ads Guide.
Every Meta character limit, field by field
One number per field, and the placement where it bites hardest.
Meta primary text character limit
125 characters (Facebook Feed: 50-150). Past that, Feed folds the rest behind "... See more". Carousel is far tighter at 80.
Meta headline character limit
40 characters on most placements, 27 on Facebook Feed. Write to the shorter number and the headline survives everywhere.
Meta description character limit
30 characters on Marketplace. Most placements drop the field, and carousel allows only 18.
Meta link description character limit
The same 30-character field. Ads Manager labels it "description"; "link description" is the older name from link ads, where it sits under the headline.
Type, count, preview the fold
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Character limits, answered
How many characters can a Facebook ad have?
Meta recommends 125 characters of primary text on Instagram, Stories and Marketplace, a 40-character headline where one shows, and 30 characters of description on Marketplace. Facebook Feed suggests 50-150 characters and a 27-character headline. Longer text is allowed and still runs - Feed simply truncates primary text behind "... See more", so the first 125 characters carry the message.
Where exactly does "See more" cut my text?
Meta publishes no exact threshold - the fold moves with device and placement. This preview approximates the common Feed fold at around 125 characters, which is why that is also the recommended length.
Do emojis count as characters?
Yes - an emoji counts at least as one character (some count as two or more internally). This counter counts them the way browsers do, which is close to what you will see in Ads Manager.
Can I get copy that fits the limits automatically?
Yes - every ad TheAdHook generates ships with primary text, headline, description and CTA already written within Meta's limits, front-loaded so the message survives the fold. Try it with 5 free ads, no card.